Luxent Announces Partnership with Drawloop

 Luxent to integrate Drawloop’s automated document generation solution with its iQ Configure, Price, Quote application

July 23, 2015 – Aliso Viejo, CA: Luxent, the leading CRM and ERP solution and service provider that brings the best of the cloud to manufacturers, today announced that it has partnered with Drawloop, now part of Nintex, to bring greater flexibility and versatility into its iQ Configure, Price, Quote (CPQ) application.

“Partnering with Drawloop is an example of our continuous drive to enhance and improve our iQ CPQ product,” said Vivian Keena, Luxent CEO. “For us, it’s all about the user and the user experience with our solutions—Drawloop brings in functionality that makes it easier for users to produce higher-quality, more professional quotes for their customers.”

By integrating Drawloop’s document generation technology, iQ CPQ provides customers with more tailored and professional quotes and proposals. The platform provides the flexibility to build proposals from templates and edit on the fly with fully updatable Excel sheets, Word documents, PowerPoint presentations, and any other desired format, all while keeping structure and controls in place to maintain consistency across customer-facing proposals and quotes.

“Adding in Drawloop’s functionality to the core iQ CPQ product makes it easy for iQ users to edit as they prefer,” said Jeff Underdahl, VP Product Innovation at Luxent. “Particularly for businesses with very custom products, you can use Drawloop to easily add in visuals, product renderings, Excel tables—anything you need to create complete, compelling quotes for a customer.”

“Luxent understands the complex needs of manufacturers today and we are excited to partner with them,” said James Roberson, VP Drawloop division, now part of Nintex. “Our combined solution will simplify the process of merging data with contracts, proposals and quotes, allowing manufacturers to spend less time on tedious document tasks and more time building relationships.”

iQ is the leading CPQ solution for manufacturers and distributors. Available via the Salesforce AppExchange, iQ CPQ is a robust Configure, Price, Quote application built specifically to meet the quoting needs of manufacturers, distributors, and those with configured or complex items to quote to customers. For more information on iQ CPQ, visit the Salesforce AppExchange.

Drawloop merged with Nintex in July 2015. The combined solution brings together two market-leading technologies to quickly automate everyday processes from the back to the front-office, integrating content from the world’s leading business ecosystems, and will be the first to integrate Office 365 and Salesforce content.



About Drawloop

Drawloop, now part of Nintex, eliminates manually creating documents on a desktop and replaces it with an automated process entirely in Salesforce. Over 1,000 customers across multiple industries rely on Drawloop’s document generation app to standardize how their organizations create, manage and distribute documents. This significantly reduces the amount of time spent generating documents, freeing up sales and service professionals to spend more time selling to and servicing customers. As a result, companies achieve higher returns on their CRM investment by increasing adoption, improving data compliance and forecasting, and increasing deal visibility. To learn more, visit

About Nintex

Nintex, the global standard for workflow automation, enables enterprise IT to more quickly and easily create and manage simple to sophisticated business processes from the back to front-office. More than 5,000 customers in 90 countries, through the company’s global network of more than 1,100 partners, turn to Nintex’s Workflow Automation platform to drive productivity and accelerate business results. In 2015, Nintex was named Microsoft Office & SharePoint Application Development Partner of the Year and acquired Drawloop, one of the Top 10 paid apps in the Salesforce AppExchange. From automating workflows and forms, to document generation, the Nintex platform works in the cloud, on mobile devices, and across hybrid and on-premises environments. Learn more at


Product or service names mentioned herein may be the trademarks of their respective owners.


Press Contacts

Laura Monn Ginsburg                                 Kristin Treat