ChemArt LiNK Data Integration Success Story

ChemCaseBookLincoln, RI
Manufacturing, Consumer Goods
51-200 Employees

ChemArt Company has been designing and manufacturing custom collectibles made in the USA for over 37 years. Organizations use their collectibles as a vehicle to raise funds and awareness, thank donors and volunteers, increase revenue, commemorate a special event or anniversary, etc. Customers include The White House Historical Association, The Human Society of the US, The Jimmy Fund, and many more.

In addition to decorative business, ChemArt also  manufactures precision-etched parts and components for industrial applications requiring exact tolerances. ChemArt is a Veteran-owned small business and is ISO 9001:2000 certified.

“From our perspective as a mid-tier manufacturer, our biggest challenge is accessible customer information and how to utilize that information most effectively. Luxent implemented a more effective CRM for us, Salesforce . . . and then connected our ERP with Salesforce CRM which created a solution that not only gave us access to all customers’ data but now we can manipulate it any way we need it to make our jobs more successful.”

Ana Lopes – Sales Manager


  • Internal and external processes were sluggish with respect to visibility, accountability, collaboration, reporting and tracking, creating a loss of potential revenue
  • Information needed to be captured and shared internally to streamline processes and maintain competitive advantage against overseas manufacturers
  • CRM module within ERP system was a frailty


  • Implemented and integrated Salesforce CRM with ERP through Luxent’s LiNK Data Integration integration solution
  • Enabled visibility, accountability, collaboration, reporting, and tracking between sales, production, and product development teams by utilizing LiNK and its bi-directional communication of ERP and CRM data enabling


  • Provided access to open/closed orders and shipment tracking in Salesforce to help manage accounts
  • Increased productivity, reduced paper, provided sales intelligence and meaningful reports available on mobile and dashboard by integrating the collaboration of quoting, product development and order fulfillment of custom products
  • Improved customer response time with the implementation of Salesforce CRM to automate lead capture and defined assignment rules diminishing the annual processes managed in Excel
  • Provided sales teams visibility of orders, invoices, RMA, and ability to create meaningful reports for sales data
  • Integrated marketing campaign tracking in Salesforce to include marketing campaign hierarchy, ROI reports and dashboards provided process to track marketing campaigns, calculate ROI, and numeric data for budgeting needs
  • The integration of ERP with Salesforce CRM enabled:
    • Web to Lead, Mass email integration, process to capture marketing ROI
    • Automated business process for lead capture and assignment
    • Automated tasks to manage at each stage in the sales cycle
    • Collaboration and visibility between sales, design, and production
    • Provided visibility to and measurability of sales reps, allowing management to hold the team accountable