Pardot

A couple months ago, I wrote about how Pardot and marketing automation have helped to make webinar registration seamless–both for our customers and visitors, and for us on the back end. Everything I said in that blog post is true, and then some, as I found out last week. As a quick refresher, here’s some of…

Only 23% of sales professionals say marketers consistently deliver sales-ready leads. – BtoB magazine 79% of top-performing companies have been using marketing automation for more than 2 years. – Gleanster “Q3 2013 Marketing Automation Benchmark” The stats above show both a challenge and an opportunity for marketers. Marketing automation can help provide sales with better…

“Automation” is the buzzword of the day in many businesses, and marketing shops are no exception. Over the next several weeks, we’ll take a look at the “Five W’s of Marketing Automation” to help get your team up to speed on the technology trend that’s here to stay. First, let’s take a look at what…

Ever since I’ve been at Luxent, my boss (and Marketing Director), has said, “Marketers wear capes!” We’re big believers in being the superheroes that get stuff done, and help our products and services—our company—look as good as they really are. We work hard to make sure our messaging is clear and that we tell our…

When I joined Luxent, I knew nothing about marketing automation and had never heard of Pardot–nor could I pronounce it correctly–but Pardot was implemented a month before I started and I was game to learn. One bit of advice I received was to use Pardot to create an easier, more seamless experience for our webinar…